Welcome to Woodward Auto Sales

At Woodward Auto Group, our team is dedicated to providing a sales and service experience like no other. Whether you are interested in purchasing a new or pre-owned vehicle, our sales team will treat you just the same; with respect and dedication to your satisfaction. You will see this same quality of service in all of our after-sales and finance departments.

Woodward Auto Sales: A Legacy of Service in Western Newfoundland

Nestled in the heart of the Humber Valley, Woodward Auto Sales has been a cornerstone of the Deer Lake community since 1996. For over two decades, we have been proudly serving our neighbours in Deer Lake and the surrounding areas, from the vibrant communities along the Trans-Canada Highway to the scenic shores of the Great Northern Peninsula.

Our story began in May of 1996 with the acquisition of the former Petro Canada building, which became the first home for Woodward Auto Sales. As our reputation for quality used vehicles and exceptional customer service grew, so did our need for a larger, more modern facility. In September 1997, we proudly opened our new network head office on the Trans-Canada Highway, a hub for our rental and used vehicle sales that continues to serve the region today.

This commitment to meeting the needs of our customers led to our expansion into Stephenville in July 1998, with the opening of a sub-outlet to cater to the increasing demand for reliable used vehicles in the area. By 2008, to better serve our growing clientele, we relocated to a larger facility in Stephenville, solidifying our presence as a trusted automotive dealer throughout the western region.

Our roots run deep in the philosophy of the Woodward family, who have always been passionate advocates for providing urban services to rural Newfoundland and Labrador. This enduring vision is the driving force behind our continued success. Today, the family carries on this legacy with the same unwavering drive and dedication. They remain committed to ensuring that residents of Deer Lake, Corner Brook, the Bay of Islands, and the various towns and inlets that make up the fabric of western Newfoundland have access to a premier selection of vehicles and unparalleled service.

At Woodward Auto Sales, we are more than just a car dealership; we are a part of the community. We are dedicated to upholding the values of the Woodward family and continuing to serve as your trusted partner for all your automotive needs for many years to come.


Woodward Motors Deer Lake staff have no idea just how they may have saved our lives yesterday as we were travelling across the Island and ran into car trouble. Their willingness to take our car in just before closing time on Halloween was the first sign of the integrity of the staff. And then to offer us our options for a safe journey meant getting parts in a hurry, which they did. We can’t say enough about the customer service, the professionalism and the sense of caring that we experienced. Whoever hired you all hired the best team imaginable. To the owners of Woodward Motors, Deer Lake, you are indeed blessed with 5-star quality staff. Be good to them!
Best customer service anywhere. Dropped off to my home, picked up when my car was done. Car detailing there never disappoints.
Been there and very nice and friendly people. I will go back again when shopping for a vehicle.
Our Reviews

What’s the secret behind our consistent customer satisfaction? Discover what our customers have to say!

Our Team

Our team of GM specialists are eager to help you with your vehicle needs. Come and meet us today!

Work with Us

Interested in joining our team of specialists in sales, services, administration, and more? Send us your resume today.